I think it will take more than this, for Tui to taste good....

Replies to This Discussion

Permalink Reply by Hugh Grierson on May 27, 2011 at 9:03am

Thats a valid point, and we have to realise that all unconverted beer pagans need our love and understanding. But still lets call a bullshit marketing ploy a bullshit marketing ploy. Thats not elitist,is it?

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Permalink Reply by Andrew on May 27, 2011 at 9:40am

I think we've reached a compromise and I think I just heard the sound of Hugh hitting a nail on the head.

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Permalink Reply by martin w on May 27, 2011 at 5:53pm

i'm not saying it is elitist but that it may come across that way to new people

 and like hugh said it is just marketing.you could tear apart every beer ad on tv if you wished because  there only seems to be a half dozen beers at the most advertised on tv and they're all the usual suspects.

 

it might warrant a new thread and it may be totally impractical and my thinking may be all wrong but if most of the craft brewers chipped in and had an ad made about their beers under a common craft beer umbrella it would raise the profile and sell more beer than any internet campaign- i can't see it actually happening though.

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Permalink Reply by Greig McGill on May 27, 2011 at 9:11pm

I love that idea! In the meantime, theres NZ Craftbeer TV! :)

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Permalink Reply by Chris on May 27, 2011 at 4:46pm

If I see someone on here wants to get into homebrewing or know something I can help them with I'll dive in, just like in real life, but if I see a ridiculous marketing campaign from one of the big breweries, it's fair game imho.

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Permalink Reply by martin w on May 27, 2011 at 5:56pm

as my reply above.are all the tv ad marketing campaigns not ridiculous?

good on yer mate! ridiculous? maybe? sells shit loads of beer?probably!

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Permalink Reply by Chris on June 5, 2011 at 10:19am

I agree with you there, most of the big breweries make ridiculous claims about the taste/quality of their very average brews.

 

And I would LOVE to see an ad on TV about craft beer, nothing would raise it's profile better than injecting some well presented information into people's living rooms.

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Permalink Reply by Michael on June 5, 2011 at 12:22pm

I don't know, I did find new mates, and most of them ended up on this forum. :P

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Permalink Reply by Dave W on June 5, 2011 at 8:45pm

When Tui costs this much surely it deserves to be had out of the finest crystal!!

http://www.shopnewzealand.co.nz/en/c/New_Zealand_Beer

 

Yes that is $40.40 US!!!!!!!!!!!

What the fuck are they doing to our reputation. :o(

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