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Does anyone know approx how much a craft bar will pay for a keg of beer?
Say a 7% IPA?
I found this blog from Dominic Kelly - http://theliquorladder.blogspot.co.nz/2012/11/the-price-of-beer.html
Are the figures still accurate?
$380 for 50L to the general public if that helps...
Prices for imports have risen a lot lately thanks to the plummeting NZD. That would be the main change since that was written.
Thanks Dominic - So you would say that an average NZ keg would be in the range of ~$350 to a bar?
I'd be wary of saying that. There are a number of good breweries who never make anything that expensive and a few whose prices are usually over that. And it depends a lot on style.
Probably the single fastest selling style even amongst "craft" brewers is pilsner. The average for that would be under $300. For IPAs, depending how hop-forward and alcoholic it is, you'd often pay over $350. (Talking GST exclusive of course.)
Are you assumptions you made on you blog post still valid, i.e. 15% for distubtors mark-up and 200% for bars? I guess the big question to compare between your analysis and a keg from the local bottle shop is what is the mark-up the liquor store is applying?
Distributor markups are probably heading up. 200% for bars is probably still true. Bottle stores are usually 25-35%.