Why does commercial beer suck arse?

Replies to This Discussion

Permalink Reply by nzbrewer on June 19, 2009 at 9:25am

That is way people drink wine

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Permalink Reply by Soren on June 19, 2009 at 9:41am

Same reason why some people drink instant coffee, vodka and red bull, eat white toast, mcdonalds, go on holiday to the same place year after year and so forth: they don't like change and are afraid of new flavors and experiences... beer is something people have grown up with tasting the same at all times, it is not a place most people look for new sensations. I'm sure it'll come right though, a decade ago there wasnt many espressos around, artisan bread in the supermarket and "gourmet" burgers.

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Permalink Reply by Alelover on June 19, 2009 at 9:57am

My view is that people follow fashions, just like with clothes and all the rest, they also go with what they perceive as fashionable i.e. what is dressed and promoted. Whatever is thrust at them through commercial advertising they will follow and worship like a god! Some people just drink the same old, just as they always wear jeans and a swandri!
Next time you are out, ask some random people if they drink - say Epic or Renaissance or Wigram beers, I am pretty sure they will look at you like you are from another planet and say Oh ive never heard of them.

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Permalink Reply by JoKing on June 19, 2009 at 9:51am

What cracks me up are the people who go from lager to lager to lager, claiming that Carlsberg is maltier than Heineken... and that Steinlager pure doesn't give you a hangover when Steinlager Green does...

These are the same people who are "Beer Connoisseurs" because they compare tasting notes in accordance to BJCP guidelines downloaded off the internet against different Green Bottle Booze, Ratebeering it with descriptors other than weak piss to get drunk on. WAKE UP PEOPLE. It's all the the same tasteless shit. Spend your money on some decent MADE IN NEW ZEALAND craft beer by New Zealand owned breweries and do your own country a favour.

People who drink commercial lager are extremely unpartiotic.

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Permalink Reply by Soren on June 19, 2009 at 9:57am

and yet the big breweries do their best to market their brands as extremely kiwi. like steinlager ( especially "pure"), tui and lets not forget "the beer of the great southern man" brewed in auckland by a offshore owned company...

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Permalink Reply by Sam Possenniskie (TGM) on June 19, 2009 at 12:07pm

"and that Steinlager pure doesn't give you a hangover when Steinlager Green does..."

I have had some hilariously conversations with people claiming this. The boys and girls in the Marketing team can give thenselves a nice pat on the back for that. They have been able to achieve what science has yet to do - a cure for a hangover. Who would have thought it was Harvey Keitel?

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Permalink Reply by Pint_of_Bitter on June 19, 2009 at 1:38pm

Yes common old perception that the "Stiengrenade" gave you bad hangovers. Research showed consumers loved the brand, but not it's hangover giving properties (actually if you read the bottle - its says no presevatives or additives - much the same Pure does now). So they repackaged it - removed some of the greenbullet hop taste and told consummers that it is now Pure. It is now going busters for them...whatever you think Lion are are great at managing brands.

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Permalink Reply by nzbrewer on June 19, 2009 at 1:45pm

managing brands like Rheineck? They should teach the Rheineck story as a case study for how not to manage a brand. Nothing like alienating your target market.

I think market share was something like 17% in 1987/88 and 18 months later it was 1.5%. Don't quote me on these exact figures but it was something this bad.

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Permalink Reply by Ally Mcg on June 19, 2009 at 1:59pm

What the Rheineck story? I can't beleive it was ever popular.

But then i bet people will be saying the same thing about steiny pure in 20 years time...

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Permalink Reply by Reviled on June 19, 2009 at 2:21pm

I say that about steiny pure now ;o)

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Permalink Reply by Ally Mcg on June 19, 2009 at 2:33pm

Lol, true. I amazed how popular it is tho. And when you ask people its all about the clean (ie lack of) taste that appeals. Might as well drink water

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Permalink Reply by Martin Bridges on June 19, 2009 at 12:29pm

"What cracks me up are the people who go from lager to lager to lager, claiming that Carlsberg is maltier than Heineken... "

I saw a TV report a few months back where they got a bunch of megaswill drinkers to all choose their favourite beer then did a blind tasting to get them to identify it. They actually got less right than if they'd just picked at random.

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