Raising the profile of Craft Beer in New Zealand
So incase you are all wondering why subscribers to NZ Craft Beer TV on Twitter and FaceBook are getting inundated with the Luke and Kelly’s TV show, and even seeing the items pop up right here on realbeer, I thought I’d take the time to lay down a discussion for y’all.
It’s all in the name of promoting craft beer in NZ, and raising it’s profile here in the good old NZ.
I’m gonna put it on the table right now before it’s too late and say that in my eyes, It’s certainly not about promoting “Epic Beer” or trying to raise the profile of that company. Initially for me, because it was organized by Luke – my initial suspicion was that it was all an exercise to promote the Epic Brewing Co. etc. A lot of people have dismissed this to me as stealth marketing – for Epic. As I have nothing to do with Epic, you an take it from me that it has about as much to do with Epic, as it does with the other 44 breweries involved in NZ Craft Beer TV.
Please take the time to read below an email sent to me by Kelly Ryan of Epic Brewing Co.
Hi all,
As some of you know, we've completed the first episode of NZ Craft
Beer TV that you can all see here in its 2 parts:
Or:
http://www.youtube.com/watch?v=t_JmRyB1ZEQ&feature=related
http://www.youtube.com/watch?v=dE6yWKWWXho&feature=related
What we would really love now is the support of all the breweries
involved in any way, shape or form that you can. This means hitting
the social media circuit as much as possible. Put links to the videos
on your Facebook pages, tweet out the episode to your followers on
Twitters, embed the videos and really drum up interest.
There are also a few questions regarding the series and collaboration
beer that we've endeavoured to answer here:
http://nzcraftbeer.tv/tripjournal/2011/5/2/a-little-q-a-on-mash-up....
Any other queries, please let us know.
This has taken a lot of time and money, but we honestly believe that
the more promotion this gets, the better off it has to be for New
Zealand craft beer, breweries and the people that enjoy beer. Please
help us out and get it out there. We're beginning to get interest from
abroad, people wanting to try the beer and folk who are genuinely
interested in the series, the concept and to satisfy their curiosity
about Kiwi beer.
With regard to the timeframe for the forthcoming episodes, we are
dependent on the production company (and the fact that it took 7 hours
to just do a voiceover for one episode!!), but will get it all out
there eventually!
Any support you can think of and provide would be amazing.
Put the links into your blog or send the video through to your local
media contacts so they can check it out.
Thanks heaps!
--
Kelly Ryan
Now, why leave it to the breweries to have all the fun promoting this? Realbeer.co.nz is the largest craft beer enthusiast / home brewing community in New Zealand. It’s time for all of you to step up and show some support.
I read on here all the time about how you all have tried to “convert” conventional beer drinkers to craft beer drinkers. It’s a commendable move… keep it up.
What else can you do to promote craft beer in NZ, so that we can increase the national consumption from 2 – 4% to 100%? Get your selves motivated to do something for this community that has literally CHANGED YOUR LIVES.
Don’t just sit behind your computer and read this, then do nothing about it. DO SOMETHING. I can’t tell you what it is… but lake they said over at Nike… JUST DO IT!
If you know someone who knows someone and can make a difference – tell them about NZ Craft Beer TV.
I for one will be changing my Avatar on Realbeer, Twitter and Facebook to the NZCraftBeerTV "Mash Up" label. I suggest that you do the same! Like a BlackOut... but rather a "MashOut".
That’s all I have to contribute for the short term.
Thanks for reading.
Joe.
Replies to This Discussion
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Permalink Reply by JoKing on
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LibertyBrewing Co: *cough* Imperial *Cough* Mashup... *cough* *cough*...
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Permalink Reply by Kelly Ryan on
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Hehehe
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PS...
That bottle of Mashup at Hallertau was tasting AWESOME... good work dudes.
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Permalink Reply by MrC on
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Have you considered giving away a tweaked, home brew version of the Mashup recipe? Maybe that would help raise the profile even further. Could make for an even better (or worse) vertical tasting. Could be good for a WBC style too.
Just a thought.
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Permalink Reply by Andrew on
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Not specific to New Zealand but its still about craft beer:
http://www.bbc.com/travel/blog/20110516-celebrating-a-week-long-bre...
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Permalink Reply by Hugh Grierson on
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Hows this? I would sign it....If I was a bit more American.
Declaration of Beer Independence
I declare that these are historic times for beer, with today’s beer lover having inalienable rights, among these life, liberty, and the pursuit of hops and malt fermented from the finest of U.S. small and independent craft brewers with more than 1,600 of them brewing today, and,
I declare the beer I choose to enjoy is not a commodity, but more importantly an artistic creation of living liquid history made from passionate innovators. The beer I drink furthers our culture and teaches us geography and helps to nurture a sense of community, and helps to make the world a better place, and,
I declare to practice the concept of “Informed Consumption,” seeking and deserving to know if my beer comes from a small and independent brewer or if it is owned by a large brewing company. I want to know why so many of my local beer brands are not available in many of my favorite restaurants, bars and beer stores, and I encourage beer sellers to offer a wide selection of beer styles and beer brands that includes beer from my local and regional breweries, and,
I declare American craft brewers provide flavorful and diverse American-made beers in more than 100 distinct styles that have made the United States the envy of every beer-drinking nation for the quality and variety of beers brewed. I declare that beer made by American craft brewers helps to reduce dependence on imported products and therefore contributes to balanced trade, and,
I declare to champion the message of responsible enjoyment of craft beer, the beverage of moderation, as the makers of these beers produce libations of substance and soul that are sincere and authentic, and the enjoyment of them is about savoring the gastronomic qualities including flavor, aroma, body and mouthfeel, while practicing responsible appreciation.
I therefore declare to support America’s small and independent craft brewers during American Craft Beer Week, May 16-22, 2011, and beyond...
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Permalink Reply by Greig McGill on
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I got wood at "liberty". ;)
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