Radler - the story unfolds

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Permalink Reply by Geoff Griggs on July 25, 2011 at 9:20am

Here's some more on the subject from today's Marlborough Express and Dom Post...

 

http://www.stuff.co.nz/marlborough-express/news/opinion/5334431/Edi...

 

http://www.stuff.co.nz/dominion-post/comment/5334156/Social-media-h...

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Permalink Reply by Scarrfie on July 25, 2011 at 7:10pm

Being new on the scene I am not sure about the legal argument presented, but I wonder if the following was addressed from your linked article.

"emigrants from Europe were familiar with it.

From memory New Zealand gets around 2 million visitors a year, sure what they think of the term Radler should have been considered.

 

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Permalink Reply by Rhyno on July 26, 2011 at 7:08pm

This just keeps getting world wide attention.

 

http://ipkitten.blogspot.com/2011/07/got-that-upside-down-feeling-s...

 

The first section in this article is quite interesting in how the govt has a "plan" for a more simplified filing system involving our Aussie mates. If this was in place back in '03 I wonder if we would be in this predicament now?

 

I was talking to a friend on the weekend who sent me the above link. He is a patent attorney who used to work at IPONZ, His opinion was that the ruling was absurd and a major part of why SOBA lost was the assistant commissioner came at the case with a "tick the box" mentality, which could never work on a case like this.

Maybe they need to train their assistants a little better..................................

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Permalink Reply by hayden on July 27, 2011 at 6:31pm

Fonterra sucks

They want to ban companies from discribing their cheese as 'vintage', or at least I presume the restriction is only confined to the cheese industry... but then who knows with the idots @ the IPONZ office.

 

Maybe hotrods will be considered mature cars.

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Permalink Reply by Sinykill on July 27, 2011 at 6:44pm

The madness continues now the all blacks ((whom i have never seen play in white ) (yeah right)) are upset the english want to play in black. Perhaps they could apply for an iponz ruling?

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Permalink Reply by Geoff Griggs on July 28, 2011 at 10:51am

More developments on the 'vintage' cheese story... 

http://www.newstalkzb.co.nz/newsdetail1.asp?storyid=201300

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Permalink Reply by Geoff Griggs on July 29, 2011 at 2:44pm

... and here's a different view on the subject...

 

"DB registered Radler to protect the significant investment it made in creating and marketing the brand in New Zealand and that’s fair enough, I say."

 

http://www.foodnews.co.nz/?p=21889&utm_campaign=FMCF&utm_me...

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Permalink Reply by JoKing on July 29, 2011 at 2:53pm

I wonder how much she got paid to write that...

 

(I gotta stop being so cynical)

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Permalink Reply by Geoff Griggs on August 1, 2011 at 9:52am

And more in today's Dom Post...

"Thanks to the deregulation of our liquor legislation (yes, Sir Roger Douglas - you did do some good things), today, we can drink boutique beers with food at any hour - provided the beer's not a radler and the cheese isn't vintage. That's because "vintage cheese" has been trademarked by the roosters from Fonterra. That is vintage stupidity."

http://www.stuff.co.nz/dominion-post/comment/columnists/dave-armstr...

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Permalink Reply by martin w on August 1, 2011 at 8:28pm

a thought occured to me today,if a company falsely advertises a product, people complain to the asa,it gets investigated and if its found to be deceiving people it gets told to stop.

now i know radler is a name as is tui india pale ale and they're not actually advertising them as such but where is the line between a name which suggests a products description and false advertising? if enough people complain to the asa db might at least get harassed a little!

anyone keen?

 

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Permalink Reply by Ralph on August 1, 2011 at 10:00pm

Start a facebook group... get the social media onto it ;-) Having it say India Pale Ale on the label of a Tui bottle is totally misleading, as is having a full strength citrus beer and calling it a Radler. I would happily submit a complaint to the ASA.

 

Is the ASA the right organisation to complain to? How about the NZFSA who are very likely to have stuff written in the food standards code about product descriptions on labels?

 

A social media group is a good way to spread the word if  you are keen on trying to get some action happening. Like these guys  http://www.facebook.com/DominionBreweries

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Permalink Reply by Greig McGill on August 2, 2011 at 11:06am

Just keep in mind that if you want to get specific about style labelling, you will end up hurting some of our craft brewers too, who aren't always guilt free in the mislabelling styles arena. ;)

 

By the way, this has been tried, several times. The answer has always been one paraphrasing or another of "nobody cares, go away."

 

The last person to try (to my knowledge) was  a certain J. Kemp ex of Wellington. ;)

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