Radler - the story unfolds

Replies to This Discussion

Permalink Reply by Hugh Grierson on July 18, 2011 at 6:52pm

Seriously this could be the best thing to happen for the 'beer with flavours' scene N.Z. I know it is a bit embarrassing though. IPONZ has make us look like a quaint, silly place where multinational powers control both the media and the Govt. Hang on, thats us!

How about my TVNZ  RADLERCONSPIRACYCOVERUP rant! Still bang on . Ask their search engine, it still has no idea. How long will they refuse to mention it? Now some Grumpy German Brewmasters (TM)  are going stir the mediawort,.... and we will be come international laughed at kiwi-hicks.

Anyway to my point, the positives could be

More negative press towards dominion of evil breweries.

An awareness that Man-tiths is a big brewery bland swill now, and no longer anything west coast but a brand.

More media cuddles for the good kiwi brewer.

Maybe some national shame at how we have let our beer options be dictated to, and utterly squashed in most of our main sponsored events.

Then some sort of beer revolution.

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Permalink Reply by Ralph on July 18, 2011 at 7:35pm

Viva la revolucion!!

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Permalink Reply by Geoff Griggs on July 20, 2011 at 11:48am

They're dealing with the same issue in Croatia...

http://www.croatiantimes.com/news/Business/2011-07-19/20639/Fruit_f...

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Permalink Reply by Rhyno on July 20, 2011 at 12:31pm

Interesting to see that Carlsberg Croatia are leading the charge to have the Radler trademark annuled.

 

Is that what we need here, a big multi national to throw the punches?

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Permalink Reply by beerdrinker on July 20, 2011 at 1:14pm

The Radler story is now the subject of the opinion poll on TradeMe, as at 12.45pm 20/7/2011.  Now that is the mainstream.

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Permalink Reply by Ralph on July 20, 2011 at 1:20pm

Yup and at the moment, almost half the people think that trademarking Radler is anticompetitive and the other half have no idea what a Radler is....

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Permalink Reply by beerdrinker on July 20, 2011 at 1:53pm

Those punters must be the Sauv Blanc drinkers.

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Permalink Reply by JoKing on July 20, 2011 at 2:15pm

Get your voting shoes on:

 

http://www.trademe.co.nz/Community/Vote.aspx

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Permalink Reply by Pilgrim on July 20, 2011 at 7:17pm

Hmm, wonder if DB started this just to show how many people don't know what a Radler is.

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Permalink Reply by Greig McGill on July 21, 2011 at 9:00am

It wouldn't matter. They've already shown that, and it's pretty much beyond dispute that in 2003, not that many kiwis knew what Radler was. SOBA contended the number was larger than DB said it was, but at the end of the day, I couldn't ever see us winning on that point. It's unfortunate that it came down to having to prove that in order to show Radler shouldn't be trademarkable. As many people have said, by that reasoning, one could have TMed Pinot Gris in 1970 in NZ.

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Permalink Reply by craig rothwell on July 22, 2011 at 11:34am

No doubt you've all read the following article from the New Zealand Herald earlier this week:

http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&obje...

 

I found this subsequent blog pretty interesting....

http://hackettsupdates.blogspot.com/2011/07/hypocrisy-or-just-plain...

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Permalink Reply by Geoff Griggs on July 22, 2011 at 1:24pm

This is classic...

http://www.youtube.com/watch?v=85vKLWoEm4E&feature=share

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